About us

When it comes to precious metals, trust is golden

Long Arrow Our Story

Trust is at the heart of every transaction. We specialize in the buying and selling of precious metals and gemstones, providing our clients with safe, transparent, and convenient services. With four retail locations in the San Francisco Bay Area and a cutting-edge online shopping platform, we ensure that your experience with us is seamless—whether you're purchasing gold, silver, platinum, or palladium coins and bars or selling old jewelry for its metal content. Our pricing is fully transparent, updated every 30 seconds, and among the most competitive in the country. We take pride in our strong customer relationships and are committed to ensuring your satisfaction in every interaction.


Our Commitment to Excellence


Expertise

Our team has decades of experience in the precious metals and gemstones industry. With professional appraisals and fair, accurate pricing, we guarantee expert guidance tailored to your needs.

Security

The Pacific Precious Metals shops are clean, well lit, secure places you can feel safe and easy in while buying or selling all types of metals.

Real People

Buying gold or diamonds from a faceless company online can feel risky. At Pacific Precious Metals, we are proud to have a dedicated team ready to assist you in person or online.

Technology

Rather than have someone in a seedy place guess the value of your scrap metal, trust our superior x-ray fluorescence analysis system.

Care

Your satisfaction and trust are our top priorities. We aim to create long-term relationships through excellent service.

Value

We offer some of the most competitive prices in the market, so you always receive exceptional value for your investment.


Our Vision

Why Choose Pacific Precious Metals?

At Pacific Precious Metals, our vision is to be the most trusted name in precious metals and gemstones. With a focus on transparency, expertise, and innovation, we strive to make investing in and trading gold, silver, platinum, and palladium accessible and secure for everyone. Whether you’re buying a bullion coin, selling old jewelry, or sourcing a high-end diamond, we’re here to provide the highest level of service and reliability.

Buy The Products
We provide a two way market in all bullion
Storage
Consumers and institutional storage options
Cash for Gold
Convert unwanted jewelry to cash or bullion
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